Business Development Manager

LoyaltyLion is an innovative startup in the e-commerce loyalty space based in the heart of London's tech hub. I was responsible for helping with product development, data analytics, generating leads, inbound marketing and industry research. All this in addition to helping the team grow the business and maintain the awesome culture.


My work was a mix of the following:

  • Landing pages strategy + optimisation
  • Email marketing
  • Cold calling
  • Cold emailing
  • Board meetings + investor relations
  • Social media marketing
  • Google analytics 
  • Adwords
  • Agile product development
  • Design ad banners
  • Customer support
  • Pitching at fairs
  • Roadmapping 
  • Graphics, posters, videos…
  • Advanced screencasts/product demos for website
  • Voiceover recording for videos
  • Invoicing enterprise customers 
  • Data enrichment
  • Sales process
  • Pipeline management
  • Blog advertising 
  • Phone interviews
  • Lead generation outsourcing 
  • Google tag manager
  • Blog content creation